Between a traveling banana stand, a Seamless promotion that went viral and Tobias Fünke's sizzle reel, Netflix has made the fourth season of "Arrested Development" the most highly anticipated original show ever to premiere on the media service.
And when the show's next 15 episodes become available early Sunday morning, it's expected to become the streaming site's most-watched original Netflix series since "House of Cards," the political thriller that debuted in February, according to The New York Times.
One industry expert says that more than 5 percent of Netflix bandwidth use at that time may consist of people watching the antics of the Bluth family.
That's a high concentration of people tuning in to one show, considering Netflix has tens of thousands of titles available for streaming in the U.S.
Typically, about a third of the entire Internet's bandwidth is devoted to Netflix streaming on a given weeknight. The influx of devoted "Arrested Development" fans probably won't increase that share significantly, said Cam Cullen, the vice president of global marketing at Procera, a company that monitors networks and Internet service providers.
"I wouldn't be surprised if on Sunday morning or afternoon there was more Netflix traffic than normal, but I don't expect that suddenly Netflix is going to be 80 percent of [Internet] traffic," he said.
Cullen based his prediction in part on Procera's analysis of traffic levels after the debut of "House of Cards." He found that on one network, streams of the show accounted for nearly "5 percent of overall Netflix bandwidth usage."
"I
do expect, frankly, with 'Arrested Development' the percentage to be
higher," said Cullen. "It was such a cult show that people followed, and
I think there's a lot of pent up demand for it ... and I'm pretty sure
that we'll see more than just 5 percent of the traffic being 'Arrested
Development.'"
Netflix hopes that "Arrested Development" -- and the other original content it's producing -- will drive even more people to sign up for a $7.99 monthly subscription. Currently, the
And when the show's next 15 episodes become available early Sunday morning, it's expected to become the streaming site's most-watched original Netflix series since "House of Cards," the political thriller that debuted in February, according to The New York Times.
One industry expert says that more than 5 percent of Netflix bandwidth use at that time may consist of people watching the antics of the Bluth family.
That's a high concentration of people tuning in to one show, considering Netflix has tens of thousands of titles available for streaming in the U.S.
Typically, about a third of the entire Internet's bandwidth is devoted to Netflix streaming on a given weeknight. The influx of devoted "Arrested Development" fans probably won't increase that share significantly, said Cam Cullen, the vice president of global marketing at Procera, a company that monitors networks and Internet service providers.
"I wouldn't be surprised if on Sunday morning or afternoon there was more Netflix traffic than normal, but I don't expect that suddenly Netflix is going to be 80 percent of [Internet] traffic," he said.
Cullen based his prediction in part on Procera's analysis of traffic levels after the debut of "House of Cards." He found that on one network, streams of the show accounted for nearly "5 percent of overall Netflix bandwidth usage."
Netflix hopes that "Arrested Development" -- and the other original content it's producing -- will drive even more people to sign up for a $7.99 monthly subscription. Currently, the
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